[Repost] Social Media Has Ruined Grammar (And Other Elementary School Skills You No Longer Need) (by Andrea Greb)

Social Media Has Ruined Grammar (And Other Elementary School Skills You No Longer Need)

Andrea Greb

So in news that makes me embarrassed to be both an English speaker and a Twitter user, adorable Brazilian schoolchildren are correcting the grammar in celebrity tweets as a way of improving their own English skills.  Also, they’re ridiculously polite when they do this.  Celebrities, please take note and learn both grammar and manners.

While this is an awesome exercise in both learning about punctuation and proofreading for these students, it also raises some questions – if you can be a multimillionaire with no demonstrated command of the English language, are there other skills we’re being taught in elementary school that have been rendered obsolete by the digital age?


So I’m going to date myself by saying this (I’m old, guys), but in my youth, word processing software didn’t have spellcheck.  If you didn’t know how to spell a word, you had to look it up in the dictionary, which is this giant book (a predecessor to dictionary.com) that listed all of the words.  I have gleaned from my friends who are teachers that spelling tests are still a thing, and I know spelling bees are alive and well, but there’s something about the fact that kids can just spellcheck their papers now instead of having to proofread for actual typos.  How long before they’re just dictating their essays to Siri?


On the subject of writing, how relevant is penmanship anymore?  I have fond memories of that paper that had lines like a traffic light so you knew where to start and end your letters, and less fond memories of the hand cramps that followed writing an entire essay test in cursive.  I was relieved to learn that apparently most students are still learning cursive, presumably mostly so that they can establish a signature that will devolve into an illegible scrawl.  When more and more of our communication is just taking place on a screen and not even on paper, should we be learning cursive at all, or would time spent learning that be better used catching our math and science skills up to the rest of the world?


Then again, who needs math skills when we’re all carrying around phones that function perfectly well as calculators?  I recently learned that a friend who’s my age (an age I promise isn’t 50) used to take an actual abacus to school.  I was actually impressed, and a little jealous that he knows how to use an abacus.  I can barely remember where my calculator is, and heaven help me if I ever have to actually use it.  97% of the math I do is done in Excel, and the other 3% is calculating tips, which I do in my head, but I’m pretty sure there’s an app for that.

Telling time

I have a friend who actually cannot tell time using a regular clock – she had the chicken pox when it was covered in school, cheated on the test, and subsequently never learned.  It seems like most clocks are digital these days; is there really value anymore in learning all this hour hand and minute hand nonsense?  Do people even wear watches to tell time anymore, or do kids just think they’re fun fashion accessories with numbers on them?

Making friends

One of the most important lessons of elementary school was learning how to interact with other kids – not fighting over toys, forming friendships based on your shared love of Anastasia Krupnik books, realizing that boys have cooties.  Here’s the thing, though.  Talking to other kids is hard, and scary.  So we can just skip that bit and be friends with people on the internet, based on some selfies and perceived shared interests.

Basically, what I’m suggesting is that we overhaul our whole elementary education system and focus on the skills these kids are going to need to be successful:  InstagramTumblr, and a willingness to humiliate themselves on reality television in exchange for money.  (Relax, Millenial-fearers, I’m kidding).  The point of technology isn’t to avoid using our brains, it’s just a shortcut to be used after we’ve learned the real skills behind it, so we can spend our time doing really important things like protesting t-shirts that are maybe mean to Taylor Swift.  That said, I do remember when things like “computers” and “typing” were elective classes, and not essential skills required to succeed, so I am curious to see what elementary school will look like by the time I have kids.

 Featured image via 

Cf. original: http://hellogiggles.com/social-media-has-ruined-grammar-and-other-elementary-school-skills-you-no-longer-need

[Repost] Social Media Terminology for Any Social Media Plan (by Yasheaka Oakley)

Social Media Terminology for Any Social Media Plan

For your convenience, this list of social media terms used in reporting and measurement will be updated when new standards are released from credible resources that specialize in research, measurement standardization, and training for public relations and marketing professionals, such as (but not limited to) the Coalition for Public Relations Research, the Institute for Public Relations, and other industry leaders.

You may be familiar with some of these terms if you use social media channels, such as, Facebook, Twitter, Pinterest, Instagram, Google+ or LinkedIn for business purposes. Using these terms or similar terms can help small businesses or nonprofit organizations gain a basic understanding of social media reporting, and it is suggested that professionals interested in public relations, social media, and marketing become familiar with them, and empower their clients to understand the importance of metrics other than “Likes” and “followers,” so please feel free to bookmark this page and revisit this list often as updates become available.

An item of content is a post, micro-post, Tweet, article, or other instance appearing for the first time in a digital medium.

Total Count
Used to identify instances where data is based on the total / aggregated amount of occurrences.

Unique Users
Used to identify instances where data is based on an individual user, visitor, or recipient of an item or specific content.

A mention refers to a specific reference in an item of a brand, organization, campaign, or other entity that is being measured or analyzed.

Target Audience
A specific group of consumers from your target market that is being targeted during a specific campaign. The target audience can be the same as a brand’s target market, but a target audience can be more defined to include demographics and segmentation criteria, such as: age, location, gender, income level, education level, ethnic background, lifestyle, etc.

This term addresses the questions of how many individuals were exposed to an item and then took some additional action. Engagement is defined as some action beyond exposure and typically occurs in response to an item published on an owned channel. This metric could be related to clicks, likes, comments, shares, votes, +1s, retweets, video views, content embeds, etc.

This term addresses the number of individuals that might have been able to see, read, or hear a communications item. It represents the total number of unique users who had an opportunity to see an item or a valid reproduction of that item across digital media. Includes the number of people who visited your page, or saw your page, or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven’t. (Unique Users)

The number of people who might have had the opportunity to be exposed to a story that has appeared in the media. Impressions are also known as an “opportunity to see” (OTS) and do not equal awareness since it relates to the number of times and item was displayed or the number of individuals who may have viewed or been exposed to an item and isn’t based on an action taken by the message recipient. Includes the number of times your posts were seen in news feeds or ticker or on visits to your page. These impressions can be by people who have liked your page and people who haven’t. (Total Count)

Page Stories
The number of stories created about your Facebook page. (Total Count)

Total Likes
The total number of people who have liked your Facebook page. (Unique Users)

Suggested Reading

  • PRSA | Social Media and Digital Media Measurement Standardization
  • HubSpot | The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Image via

Cf. original: http://yoakleypr.com/wp/social-media/social-media-terminology/#.U0uTcPl_s-E

Yasheaka Oakley

With years of experience in the higher education and nonprofit sectors, Yasheaka Oakley is the owner of YOakleyPR, a woman-owned small business that provides public relations, social media, and online marketing support services to 501(c)(3) nonprofit organizations in Southeastern Pennsylvania, Southern New Jersey and Delaware.

More Posts – Website

T.G.I.M. (Inspired by Nora Torres – Translartisan)

We are the lucky ones.

T.G.I.M. by Translartisan
T.G.I.M. by Translartisan

Sometimes we forget about the treasure we hold in our hands. It’s easier to complain rather than thank for what we can do everyday. I know, it’s a habit and it’s useless to say, but maybe even harder to accept. I’m sure that anybody is in denial, but it’s a true fact. I usually create ecards about Mondays. So, we complain for our bad Mondays when there are people outside without a job, looking for inspiration, and trying to find their way. Yes, we are freelancers and we face hard times as well; our happiness is closely related to our attitude towards clients, in order to get an assignment.
Eventually, we work. We have a job, something we put a lot of effort in. We are a proud group of people from all over the world; we do what we love; we share our thoughts and fears; we try to help each other (until it’s possible – because I know “we are not alone”, and we live on this planet together with bad creatures, who try to bring us down in many different ways).
Yet, we are a big family living in the social media world. We reply to posts and tweets to feel like we are co-working, all together, in a digital open plan office.
As far as I’m concerned, I feel very lucky, because I’m surrounded by precious ladies and men I can talk to, while I am completing those assignments and managing schedules and agendas.

We are the lucky ones. I want to thank God for my dreadful, but very lucky Mondays.