To Be An Italian – Culinary Arts, Graphic Design by Sasha Netchaev
To Be Italian
Some people say I was born Italian in another life, and I sincerely believe that.I was fortunate enough to study abroad for four months in Firenze, Italia, and it has forever changed my outlook on life. This informational poster was created to shed some light on the beautiful Italian people. I based my information off of the countless observations I made every day living in Florence. I hope it resonates with Italians and those interested in Italian culture alike.My goal was to capture the contrasting balance between tradition and modernity, two ideologies interacting beneficially with one another, that dictate the daily life of Italian people. There is a fine line between adhering to tradition and steering towards innovation, and Italians seem to walk this line with purposeful intent, leaning over both sides, constantly trying to strike a balance between the two. For example, Italians like to follow tradition by sustaining family businesses, generation after generation, through trattorias, book or antique shops, and yet they often use newer technology to help their production without sacrificing quality. It is these balances of continuing handmade production with the embracement of modern tools that make me respect the Italian prideful view of work and life.My graphics are clean and minimalistic contrasting the handwritten playfulness and quirkiness of the main font (Windsor Hand). The numbers listing the content are typed in Bodoni, an Italian font exploring the transition of font composition from a humanistic to a more geometric type. Combined, these design efforts are meant to mimic the outlook of Italians through the use of handmade type and contemporary graphics.