Plan C as in Coffee.

My personal Plan C
My personal Plan C

“Tutti dovremmo avere un piano di riserva (un piano B).
Infatti, sono appena passata direttamente al piano C…
di caffè.”


Preparing your business for an emergency

*Note to self* Useful tips 🙂

Translator Mentoring Blog

As self-employed people, we don’t get sick leave. If we happen to be working on a project for a customer with whom we have a good relationship, it might perhaps be possible to negotiate a extension to the delivery deadline, but let’s face it: generally a bad cold or the flu won’t stop us working. Now this might not be sensible from a health perspective, but it’s what happens, in my experience at least.

But what if you are suddenly taken seriously ill?

Nobody wants to think about the possibility of becoming seriously ill but this year, in two separate incidents, a family member and a close friend of mine were both rushed into hospital and spent weeks (and in one case months) in intensive care. This naturally led me to consider the private and business implications of sudden serious illness.

In this post I’m not going to talk about…

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Essere Italiana – “To Be an Italian” [A project developed by Sasha Netchaev]

To Be An Italian – Culinary ArtsGraphic Design by Sasha Netchaev

To Be Italian

Some people say I was born Italian in another life, and I sincerely believe that.
I was fortunate enough to study abroad for four months in Firenze, Italia, and it has forever changed my outlook on life.  This informational poster was created to shed some light on the beautiful Italian people.  I based my information off of the countless observations I made every day living in Florence.  I hope it resonates with Italians and those interested in Italian culture alike.
My goal was to capture the contrasting balance between tradition and modernity, two ideologies interacting beneficially with one another, that dictate the daily life of Italian people.  There is a fine line between adhering to tradition and steering towards innovation, and Italians seem to walk this line with purposeful intent, leaning over both sides, constantly trying to strike a balance between the two.  For example, Italians like to follow tradition by sustaining family businesses, generation after generation, through trattorias, book or antique shops, and yet they often use newer technology to help their production without sacrificing quality.  It is these balances of continuing handmade production with the embracement of modern tools that make me respect the Italian prideful view of work and life.
My graphics are clean and minimalistic contrasting the handwritten playfulness and quirkiness of the main font (Windsor Hand).  The numbers listing the content are typed in Bodoni, an Italian font exploring the transition of font composition from a humanistic to a more geometric type.  Combined, these design efforts are meant to mimic the outlook of Italians through the use of handmade type and contemporary graphics.